The McDonald’s app is provided by McDonald’s Apps and was first launched in 2018. The app allows users to enjoy various services and perks on the go. This app integrates the basic and core functions of its store services, as well as promotional contents and exclusive app-user perks.  Users can obtain this app for free on both App Store and Google Play although the app does contain ads and pop-ups. As for its functionalities, first, it includes the core services such as viewing menus, store finders, online orderings and delivery etc. with the app, users can easily check the McDonald’s menue and new products as well as the detailed food nutrients information. The app can also automatically locate user’s real-time location and suggest near-by restaurants accordingly. Besides, users currently in 59 countries in the world can obtain the app to enjoy their McDonald’s service on the go. Apart from those basic features, this app also offers some exclusive in-app perks for users. For example, there are exclusive app discounts on some of the star products and users can claim and redeem in-app promotional codes and coupons easily at the cashier with their mobile phones. Furthermore, users can have a premier overview of some new information and plan their next McDonald’s visit ahead of time. The app shows users the new openings or upcoming restaurants. It also gives previews on the monthly limited special gifts and toy for Happy Meals.